Share
25 January 2016

ReimaGO® motivates kids to outdoor activities; developed in collaboration with Suunto

Children’s wear brand Reima® takes a stand against the current trend of kids not getting enough physical exercise. ReimaGO® is based on measuring movement and rewarding kids for being active. The wearable movement sensor, mobile app and clothing concept will be available to consumers in autumn 2016.

   The Finnish company Reima Oy is known for its functional outerwear, which enables kids to stay outdoors as long as they like. The ReimaGO® movement sensor has been especially developed for kids using Suunto’s Movesense® technology and expertise in tracking movement.

Suunto’s Innovation Architect Kimmo Pernu comments the product development cooperation: “We are excited that our technology will inspire children to be active and delighted to partner with another leading Finnish outdoor brand, Reima”.

ReimaGO® is not about monitoring heart rate or counting calories – it measures the intensity and duration of kids' physical activity during the day. It wakes up whenever kids start to move, and it can be used to track movement everywhere: at day care, at school, at activities and in free time.

The activity data recorded by the sensor is read into the ReimaGO® application that works on iOS and can be downloaded for free from the App store in autumn 2016. The app is simple but inspiring, fun and easy to use: The gameplay lets kids see their progress and gather rewards for activity. This won’t take much time - and kids are free to go out again. Parents have their own view of the app where they can easily follow kids’ activity levels, as well as set individual goals and rewards.

ReimaGO® sensors and the clothing collection will be offered to retailers globally, in all Reima’s market areas. They can also be acquired in autumn 2016 through Reima® web stores in Finland, Sweden, Norway, Denmark, Germany, Poland, Russia and China. www.reima.com


About Suunto

Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory.

Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor, Mavic and Enve.

Previous
Suunto Kailash wins the prestigious iF Design Award
Next
New software for Suunto D-series dive computers