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Suunto named as official timing and data partner of Dextro Energy Triathlon - ITU World Championship Series
"Suunto, a leading designer and manufacturer of sports precision instruments, will serve as the official timing and data partner for the Dextro Energy Triathlon - ITU World Championship Series," announces Paul Coleman, Managing Director of the series.
"The exciting new series is revolutionary and having Suunto as a partner will provide an opportunity to integrate leading edge technology into our events and television programming. Significantly Suunto will collect high performance data from competing athletes and deliver it directly to our TV screens. The data will include GPS, real-time speed and distance information and heart rate information. Display of this data and information will significantly enhance our television viewer's experience."
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Heart rate information from Suunto Ambassadors, such as Olympic Champions Emma Snowsill and Jan Frodeno, will be displayed during coverage. In addition, current world champion Javier Gomez, 2007 world champion Daniel Unger and 2004 Olympic gold medallist Kate Allen have been using Suunto products to help them achieve their world champion and Olympic medals.
The thrilling new series consists of eight events held in some of the world's most renowned cities, beginning on May 9th in Singapore and ending with the Grand Final in Australia on September 13th. The aim is to offer something for every type of triathlete - from the novice to the elite.
"We are happy to continue our cooperation in triathlon, following the successful debut at the 2008 ITU Triathlon World Championships," says Suunto President Juha Pinomaa. "Triathlon is becoming more and more popular, and we are excited to be able to provide more action to our fans with live heart rate, speed and distance data," Pinomaa adds.
"The combination of race details, offered in a viewer-friendly way, helps the audience to better understand the sport overall and especially the development of a particular race," explains Pinomaa.
"The World Championship Series is a great innovation and we are proud to be involved with these events," says Suunto Global Sports Marketing Manager Markus Rampf. "Triathlon is a tremendously exciting sport and fits perfectly with our brand," Rampf adds.
"Triathletes generally have large-volume training programs across different sporting disciplines and have high expectations of their gear," continues Rampf. "Suunto's versatile heart rate monitors and PODs meet these demands with interference-free data transmission, speed and distance measurement for all sports, in-depth software analysis and award-winning designs. This enables athletes to Train Smarter," Rampf concludes.
After the series kick-off in Singapore, Madrid will host round two on May 30th. This will be followed by Washington, D.C. on June 20th, Kitzbuehel on July 11th, Hamburg on July 25th, London on August 15th and Yokohama on August 22nd. The grand final will be held on Australia's Gold Coast - the home turf of Suunto Ambassador, Emma Snowsill.
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