6 mars 2013

Suunto introduces new-look Elementum Terra

The Elementum Terra, a premium member of Suunto's family of sports watches, is to come out in three new designs.

The Elementum Terra, a premium member of Suunto's family of sports watches, is to come out in three new designs.

The urban-inspired sports watch is now to be joined by black/yellow and black/red leather variants.

“The aim was to introduce new models that add sporty and youthful colors but still feel very classic”, comments Simo Soini, Product Manager.

The third new design is the Suunto Elementum Amber Rubber, which boasts a silicon rubber strap in a striking amber hue that is also reflected in the graphics display. The result is a perfect hybrid of premium sportswear and urban design that is as comfortable in the city as it is in the outdoors.

“With this model we wanted to bring a bit more color to the range, currently dominated by black-and-white and earthy tones, yet maintain the balance and elegance in the design”, adds Soini.

The Suunto Elementum Terra is a superbly crafted timepiece and exclusively manufactured in Finland. Each one is made from the highest quality materials of stainless steel, silicon rubber and leather, and designed with Suunto's customary craftsmanship and attention to detail.

It perfectly combines Suunto's heritage with precision digital technology. Designed with a stainless steel casing and a sapphire crystal glass to withstand the elements, Elementum Terra features a 3D compass and also measures altitude and weather trends. The result is a watch that's not only an eye catcher in the city but robust and functional for outdoor use.

Om Suunto

Suunto grundades 1936 när den finske orienteraren och ingenjören Tuomas Vohlonen uppfann en metod för massproduktion av vätskefyllda kompasser. Sedan dess har Suunto varit banbrytande när det gäller utformning och innovation av sportklockor, dykdatorer och sportinstrument som används av äventyrare i hela världen. Suunto hjälper äventyrare att såväl fysiskt som mentalt utforska nya områden, från de högsta bergen till de djupaste haven.

Suuntos huvudkontor och tillverkningsfabrik ligger i Vanda i Finland. Suunto har över 400 anställda i hela världen och företagets produkter säljs i mer än 100 länder. Företaget är, liksom sina systermärken Salomon, Arc'teryx, Atomic, Wilson, Precor och Mavic, dotterbolag till Amer Sports Corporation.

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