Millions of sharks are lost each year to commercial fishing, many just for their fins. Suunto, in partnership with Project Hiu, is giving you a way to help fight back. For every “Green Glow” strap sold from June through December 2025, we’ll donate €10 to the project, which works to keep shark fishing boats from the water by empowering Indonesian fishermen with sustainable income alternatives. Preventing a single boat from fishing for one month can save up to 100 sharks.
The world’s shark and ray populations are in crisis, with a staggering 71% decline recorded in the last 50 years. As divers and explorers, it’s our responsibility to protect the oceans we love. That’s why Suunto is proud to partner with Project Hiu, a nonprofit that’s taking a revolutionary approach to shark conservation where it's needed most: Indonesia, one of the world’s largest centers of shark fishing.
Founded by marine advocate Madison Stewart (“Shark Girl”), Project Hiu operates on a simple, effective principle: empowerment, not blame. Instead of criminalizing fishermen, the project addresses the root causes of shark exploitation: poverty and lack of alternatives. Project Hiu works hand-in-hand with local communities to foster a more sustainable economy that prioritizes the preservation of marine life.
Through Project Hiu, former shark fishermen are given opportunities in eco-tourism and education, transforming their relationship with the ocean and turning them from hunters into custodians. It’s a holistic model that improves conditions both above and below the surface. With our new “Green Glow” strap, you’ll be a part of this wave of change!
Engineered for durability and comfort while diving, this premium, quick-release silicone strap feels as good as it looks. The unique glow-in-the-dark finish will mark you out as a beacon of support for marine life and our oceans.
As a way to promote even more support for the cause, we’ve launched a matching green hammerhead shark watch face in the SuuntoPlus™ store. Anyone with a Suunto Ocean can visit the app for the free download and proudly wear this tribute to the ocean’s most misunderstood icon.
Odi
Captain
Mowgli
Crew member
A reliable dive computer and versatile GPS sports watch, all in one device. For adventures above and below the surface.