Born in Paris in 2019, PWRUP (short for Power Up) is more than a sports crew – it’s a movement. A vibrant collective of runners, cyclists, climbers, and explorers, PWRUP has trail running at its heart but thrives in all forms of motion. They’re known for blending lifestyle with performance, constantly pushing limits while building community through shared energy and unforgettable adventures.
Describing themselves as a family, PWRUP is as much about people as it is about sport. Whether they’re navigating the streets of Paris or volcanic trails on remote islands, they’re always seeking connection. “I started running in 2015 to stay in shape and quickly fell in love with the sport, discovering its deep impact on my creativity and mental clarity,” says Ruddy Trobrillants, one of the crew’s core members. “Whether navigating the streets of the city or the volcanoes of nearby islands, I’m always chasing connection, balance, and the next big adventure.”
That spirit – of movement, discovery, and energy – is now woven into a new collab between Suunto and PWRUP.
“The first time I ran with a Suunto watch was during Transvulcania, an intense Ultra marathon in La Palma, in 2022. This is definitely my favorite race, and it allowed me to discover this amazing island,” Ruddy says. “So, when I had the chance to work on a strap design with Suunto, I directly knew that I was going to mix PWRUP DNA and to pay homage to the Isla Bonita.”
The SUUNTO x PWRUP watch strap reflects the volcanic earth and rugged rock formations leading up to El Roque de los Muchachos at 2,400 meters above sea level.
Embedded with subtle particles to mirror the rocky trail and designed with layered PWRUP logos to symbolize the energy within you, the strap is more than gear – it’s a story. A reminder that the power is already inside you.
Photography by PWRUP – WORN WILD
Tap into the power – get your limited edition Suunto x PWRUP strap today